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Betty Low is best known as an editorial director who develops magazines into dominant market brands.

Betty is best known for her work at Business Travel World which resulted in corporate travel becoming recognised as an area in its own right. Her work on the development of brand extensions from information products to conferences and glitzy events underlines her belief that communication is multichannel and that different forms of content, from top line data through to innate market
knowledge and analysis, are needed to achieve different objectives. Her editorial comments are well read and discussed in the industry. She is now working with several well known companies on business travel communication strategy projects and is available for commissions and consultation.

Betty’s speciality areas are business travel management, business travel procurement and travel technology processes.