Strategic Consulting
A strong background in economics and business journalism equips Betty always to place news and features in context and add analytical value and comment. This also enabled her always to work closely with the commercial teams of her titles to develop ideas for commercial brand extensions. This understanding of how to identify and distinguish short, medium and long-term objectives, revenue generation, profit and loss and cash flow is invaluable in formulating strategic plans.

Business travel strategy
Betty Low’s 15 years’ experience as editorial director of Business Travel World gave her unparalleled knowledge of what makes corporate buyers and travellers tick and

what they are looking for. She has worked with international market leading business travel suppliers and travel management companies to modify business plans, identify the most effective routes to market and support sales and marketing activity.

Communications strategy
Betty can analyse companies’ corporate objectives and create a communications and marketing plan specifically to support the company’s aims and priorities within its budget.